ITV’s Social Media
Awareness Hub

Welcome to ITV's Social Media Awareness hub

video transcript

If this is your first time appearing on TV then welcome!

It’s participants like you who make our programmes what they are thanks to the experiences you share, or make with us.

Whatever your reason for being on TV, we want your experience during and after your time with us to be positive.

Going on television might mean getting attention from people who’ve never met you. They may only see you on air for a few minutes, but that can be enough to make them feel like they know you.

Unfortunately, it can also bring attention from internet trolls.

Trolling has become fairly common in the modern world, with people feeling it’s alright to say things to a stranger on the internet that they would never say in person.

People troll for all sorts of reasons:

  • It can be their way of interacting with their favourite show…
  • Or of drawing attention to themselves by getting you to respond.
  • They might be having a rubbish day, or be jealous that you’re the one who’s on TV. They could think that making you feel bad will make them feel better. Or maybe they’re just trying to be funny.

A troll might comment online as if they know all about you. But the truth is they don’t.

When they post hurtful comments to strangers, they’re really showing more about themselves than they are about you.

But this doesn’t mean you have to put up with it.

ITV’s Social Media Awareness Hub contains information to help you stay in control of your online experience. It can also help you distinguish between a comment that’s simply mean, and one that might require further action.

You could start by having a look at our three top tips for tackling unwanted social media attention. If you’ve still got concerns, then reach out to your key production contact. We’re here for you.